Feedback: The Voice of the Customer That Cannot Be Ignored!

Voice of the Customer

Any business owner these days knows the importance of customer feedback to ensure that the products and services they offer meet the needs of their customers. Gathering customer feedback helps us to identify areas of improvement and make changes that will help us better serve our customers. Here in this article we’ll discuss how customer reviews can help you grow your business and why adding them to your website might be crucial. 

User reviews in a nutshell

A review is the voice of your customer, and it is vital for businesses to understand and use it to improve their products and services. Whether you get it through surveys, interviews, or polls, reviews provide valuable insights into how customers view your business and its offerings. 

Even though a lot of owners of e-commerce websites, especially new ones, don’t really consider this aspect, it’s still very significant. You should realize that reviews can help boost sales. They can aid a potential customer in making up their mind about a particular product or assist them in picking a product from multiple similar options. 

By the way, if you’re looking for a tool that allows you to display reviews of your store on your website without any programming and hiring a specialist, you should definitely try out the Elfsight widget that can help you embed Google business reviews. It’ll make the job easy.

Benefits of User Reviews for your business

Studies conducted by e-commerce professionals found out that 63% of shoppers are more likely to buy from an online store that has reviews on their pages compared to one that doesn’t. But that’s not the only reason why you should consider using this powerful tool for your online and offline business. Here are some more for you to think about:

  • Customer feedback helps you identify areas where you can improve your products and services.
  • It helps you develop better customer relationships and build trust with your audience.
  • It helps you to understand how customers perceive your brand, which can aid you in developing effective marketing strategies.
  • You can identify emerging trends in the market and adapt to them quickly.
  • You can bring the potential issues to the spotlight before they become costly problems.
  • It gives you insights into what your customers want and how you can give them the best experience.

Cool, right? Now let’s find out how you can collect user reviews for your business without much effort. 

Collecting customer feedback: best practices

Generally, when given a choice of doing something or nothing, people are more likely to take the latter. Bearing this in mind, it’s important to urge users to provide reviews, as the lack of them reduces the trustworthiness of the online shop. Here are a few ways to achieve this:

  1. Make sure to ask the right questions. The questions should be clear and relevant to the customer’s experience with your business.
  2. Use multiple methods to collect feedback. Different methods can provide different insights, so it’s important to use a variety of those to get a comprehensive view.
  3. Provide an easy and convenient way for customers to leave feedback. This includes making the process as easy as possible, such as offering an online survey or a toll-free phone number.
  4. Respond to your users. Responding shows that you value your customers’ opinions and are taking steps to address their concerns.

Now that you know how to motivate your audience to leave feedback on your business, let’s discover some ways to add reviews on your website.

How to Embed Customer Reviews on Your Website

If you want to make sure that customers can easily access customer reviews, you can embed them directly on your website using a review widget. Reviews widgets are a great way to display customer reviews on your website and make it easy for customers to leave feedback.

When choosing a review widget, it’s important to make sure that it’s easy to use, provides a secure connection, and allows customers to leave reviews with just a few clicks. Additionally, you should make sure that the widget is customizable so that you can personalize it to match your website’s look and feel.

To ensure that you are getting the most out of your customer feedback, it’s important to have strategies in place to get more feedback. Here are some strategies to get more customer feedback:

  • Use surveys. Surveys are a great way to get in-depth insights from customers.
  • Use social media. Social media is a great way to reach out to customers and get their feedback.
  • Use email. Email is a great way to reach out to customers and get their feedback.
  • Provide incentives. Offering incentives, such as discounts or free products, can encourage customers to provide feedback.
  • Ask for feedback regularly. Asking for feedback regularly will help you stay up-to-date with customer feedback.

How to Handle Negative Reviews

Criticism is essential, but we may not see it that way. All reviews, whether good or bad, are beneficial to the business. A page full of only positive reviews may seem shady and untrustworthy.

Surprisingly, Reevoo reveals that even negative reviews can be beneficial to conversions! People tend to pay more attention to a page with some negative reviews, thus increasing the probability of them buying something. People tend to trust pages that have both good and bad reviews, while the lack of negative reviews could be seen as the business trying to hide something.

What’s the solution? Negative reviews should not be deleted or ignored when they appear on your online store’s page. They should be accepted and responded to. Below we’ve outlined some tips on how you can work with negative customer feedback without hurting your business:

  • Acknowledge the review and thank the user for taking the time to provide it.
  • Apologize for the negative experience and thank the customer for bringing it to your attention.
  • Offer a solution to address the customer’s concerns and make sure to follow up to ensure that the customer is satisfied.
  • Take action to address the issue so that it won’t happen again.

Following these steps, you’ll become a pro at working with negative feedback and will learn how to use it to your advantage!


Customer feedback is an invaluable tool for businesses to understand and respond to customer needs. It helps businesses to identify areas of improvement and make changes to improve customer satisfaction. Gathering customer feedback is an important part of any business’s success, and it’s important to make sure that you are collecting customer feedback in the right way. By following the best practices for collecting customer feedback and using strategies to get more feedback, you can ensure that your customers are satisfied with your products and services.

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