Category: Marketing
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The Importance of Call Tracking in Your Business
When making decisions for your business, data is one of the most important factors. It helps you keep track of where your company’s been and where it’s going, but it can also provide vital clues to opportunities you might be missing. It’s vital to know your key sources of data and how best to access…
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How to Choose Your Instagram Account Type and Why It Matters?
When we talk about the types of Instagram Profiles, we broadly look at three types of profiles which are: Personal Profile Creator Profile Business Profile Basic features related to posting on feed and stories remain the same for all three types of accounts but they differ in some features. The names of the three types…
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What is Account Based Sales? Is it for my company?
In recent years the use of Account Based Sales has increased, this technique involves the participation of the entire team in dealing with a single contact. This methodology is used in B2B Marketing because it is too personalized for B2C Marketing . Do you really know what Account Bases Sales or ABS is ? Or maybe you are wondering if this tool is really appropriate for your company. We…
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How to align the marketing and sales teams?
The alignment of the sales and marketing teams is called Smarketing . It derives from the union of two English words, Sales and Marketing. Smarketing is an Inbound Marketing strategy that aims to synchronize the sales and marketing teams, thus optimizing the generation of leads and the growth of the company’s sales. However, the synchronization or alignment of these two teams is a…
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How to involve your community in your Facebook group
Facebook groups are fast becoming the new way to get the most engagement with your brand online. Consider your Facebook page as the front yard of your business, and your Facebook group as your back yard. In the Facebook group you achieve a closer and more informal communication, that’s where the party happens and you are…
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How B2C Brands Can Establish Themselves On Social Media
With so many B2C brands establishing themselves on social platforms, why should businesses bother? After all, if you are not doing something to get your brand out there, what’s the point? Social marketing has grown at a rapid pace, and it is not surprising that so many companies have jumped into it. In fact, this…