How to Choose Your Instagram Account Type and Why It Matters?

When we talk about the types of Instagram Profiles, we broadly look at three types of profiles which are: 

1. Personal Profile
2. Creator Profile
3. Business Profile 

Basic features related to posting on feed and stories remain the same for all three types of accounts but they differ in some features. 

The names of the three types of accounts are self-explanatory and we can understand just by looking at their names as to what function they might fulfill. But all three types do different things and have their respective pros and cons.

We’ll be making it easier for you to choose your ideal type of Instagram Account Type which will, in turn, lead to determining your Instagram Strategy to gain more followers and likes. However, there is an easier way to buy Instagram likes. 

You will also be able to switch accounts if you wish to as we have explained at the end. 

Types of Instagram Profiles

1.Personal Profile

If you’re not interested in making a strategy for your Instagram and are just here to follow your friends and enjoy the social media platform then the Personal Profile type will be apt for you.  

As the name suggests, a personal Instagram profile is made for personal use solely. This option is appropriate for people who are just here to enjoy and follow their friends and family and won’t like to indulge in marketing and advertising through Instagram. 

Here are the Pros and Cons for the same: 

Pros:

• It can be set to private or public
• Consists of all the basic features like IGTV, posts on Feed and Stories
• Can link it up to Multiple Facebook Pages or no pages at all
• If set to public, you can request verification

Cons:

• Cannot monetize
• No Contact Details
• Has limited features
• Consists of no insights or analytics

Who would require a Personal Account? 

For the people who have no interest in monetizing their content or those who do not focus on curated content. For those who are not here to advertise a product or a brand, a personal type of account will be the ideal type of account for them. 

This account type is just for people who are here on the social media platform to have fun and to connect with their friends, families and follow their favorite artists. 

2.Creator Profile

The latest profile type on Instagram is the Creator Profile which has been rolled out by Instagram recently and has gained much appreciation and use. 

If you’re a content creator or an influencer who is trying to shape the lives of people then this is the perfect account type for you.

Public Notable figures also go for a Creator Profile these days. It is one step ahead of the personal profiles and one step below the business profiles. 

This is meant to showcase a smart move made by Instagram makers. This account type was introduced to separate the normal users from the Influencers and the people who are here to do business on this platform. 

This type of account makes it easier to create branded content as well as to make influencer-brand partnerships. 

Also, the transparency of Instagram marketing increases due to this which is a really good advantage about these types of accounts. 

Pros:

• Basic features similar to personal accounts such as IGTV, Posts, and Stories
• Allows one to manage and create promotions
• Connects with FB Page for promotions
• Can request for verification
• Gives you your Insta page’s stats, so that you can improve and work better
• You have the choice to pick the category of the creator you lie in
• Can access branded tools for the content

Cons:

• Can’t be changed to private
• Cannot link to several Facebook Pages

Who would require an account like the Creator’s? 

As we have already mentioned, if you are a notable figure, a public figure, an influencer or a content creator, this account type will be ideal for you. This account will be needed to monetize your content and to work with big and small brands alike. The insights or the analytics that Instagram provides will help you to produce better content and you will get to know about peoples’ choices. 

3.Business Profile

Business accounts are very much related to Creator Accounts except that they are specifically used to advertise and promote a brand or a business. Business accounts help with marketing and the promotion of the products. 

Making a Business Account on Instagram would make your brand or product look serious and grand. People will take it seriously and will show interest in the product. It will make your product look highly professional and verified. People will trust its authenticity when they see that it has got a Business Account.

It will also add to your market and sales, your Instagram Business Account will turn into a space where your customers can contact you and can purchase the desired product from you easily. A Business Account on Instagram will help you to increase your reach through social media and in turn it will lead to your brand’s growth. 

Pros:

• Basic features like IGTV, Posts and Stories similar to that of Personal and Creator Accounts
• It will hold the ability to run advertisements
• You can choose a category for your Business
• It will display information about the Business and the Contact Details
• Can request for verification
• Can access branded tools for the content quality
• To connect better with your customers, direct message and quick replies feature can be set up 
• You will have access to Instagram Shopping, you can tag products in your posts 

Cons:

• Cannot be set to a private account
• It needs to be linked to a FB Page
• Cannot link to several Facebook Pages

Who would require a Business Account? 

If you own a brand or you offer products/ services and wish to create a market on Instagram for the same then the business account would be ideal for you. 

Also, if you wish to run ads and posts that are promoted, you’ll prosper only if you set up a business account. If you are working with influencers or creators then too you would require a business profile. 

But if you’ve already made a personal account and wish to switch to a creator account or a business account or vice versa, here are the steps that you can follow to do the same. 

How to Switch Account Type On Instagram?

1. Go to settings, which you will find at the top right corner of your profile page. 
2. Go to Account
3. There you’ll find the option to switch to a professional account if you have a private one or vice versa. 

Conclusion

So we tried to mention everything over here, about the pros and cons every type of profile carries, we hope that you are now able to find your ideal type of Instagram account. 

Thank you for reading!