How to start a successful YouTube channel

What are the essential steps to start a successful YouTube channel? I share some details that you have to take into account when creating a channel and sharing content. Essential steps to start a YouTube channel: Define what you want to achieve: Your goal defines...

3 elements to create a content plan that scales easily

Creating a few content ideas is easy, but constantly generating new ideas can be overwhelming. What do you do when it’s time to post and you can’t come up with an idea, or you’re stuck on the best way to present it? Three-element formula:   Focus x...

Role of Artificial Intelligence in Digital Marketing

Artificial intelligence is slowly transforming the world of digital marketing. In a recent article, I discussed how companies are already using AI to analyze customer behavior, and the impact that could have on their bottom line. However, what I did not discuss was...

Is Digital Marketing Worth Learning in 2021?

As the years pass, more businesses are beginning to realize that they need to learn how to be more “digitally versatile” in order to keep up with the demands of the digital age. This kind of mindset is very important if you want your business to be a...

Navigating Digital Advertising In The Complex Modern Ecosystem

Digital advertising is big business – huge, in fact. CNBC outline the gigantic $147 billion that Google made from their ad service alone in 2020-2021, a clear demonstration of how important getting digital advertising right is for businesses across the world. With the...