Image default
Digital Marketing Social Networks

How to start a successful YouTube channel

What are the essential steps to start a successful YouTube channel? I share some details that you have to take into account when creating a channel and sharing content.

Essential steps to start a YouTube channel:

  • Define what you want to achieve: Your goal defines everything you do on YouTube
  • Subscribers vs Goals: If prospects or sales are the goal, these metrics are more important than subscriptions and views. If your goal is to get followers, you have to monitor views and subscriptions.
  • Content aimed at your target audience: You have to create content in which your niche is interested.
  • Visual brand: You have to help people identify your content easily thanks to a defined brand. This way you can create good visual authority.
  • Channel optimization: Organize it wisely so it’s easy to find content.

Why is it important to define your niche?

You have to be clear about the following:

  • What they look at
  • What they don’t see
  • How much time do they spend looking at content
  • The “I like” and “I don’t like”
  • Feedback
  • How often do they watch your channel
  • Videos on related topics

The more you know your audience, the greater the chances of growth because you can create content aimed at their needs.

Steps to optimize your channel:

  • Create a channel image that reflects the personality of your brand.
  • Customize the channel layout with playlists.
  • Add a short video for both new and returning visitors.
  • List the channels you promote.
  • Fill in all the text strategically on your page.
  • Add goals based on channel links.
Read More:  How to gain subscribers on YouTube and grow your YouTube channel

Do not make complicated designs, make sure that when one visits your channel, they have a clear idea of ​​what they will find and that the design is easy to identify and recognize. It is important that everything you share is optimized for mobile.


  • Your content has to be of good quality, try to make it the most useful and interesting for your target audience.
  • People may be viewing your content for the first time, it is important that you include a short introduction in each video.
  • By organizing your content by topic, you can easily create playlists and make the person spend more time looking at content.
  • Use your mailing list and your other social platforms to promote your YouTube content.
  • Take advantage of the text space you have in each video, to enrich it with information and associated links.

Related posts

How to reach your target audience on Snapchat using glasses


Most Useful Analytical Metrics For Small Businesses


Stand Out Online With the Right Digital Brand Strategy


Leave a Comment