How to start a mobile game development company

mobile game


We live in the dawn of the gaming industry. The covid-19 pandemic has given a huge boost to this area. New requirements for developers, new conditions for their work began to appear, and the demands of clients only increase, which led to the emergence of new challenges for game designers and developers, which we will now consider.

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Feature Creep Problem

Developers typically begin with a game concept in mind. It’s not uncommon for them to make a complex game that doesn’t really achieve their goal. A more iterative approach is recommended in such a case, in which the essential capabilities are created first and then expanded upon. Moreover, beta testing might help you receive the correct feedback on your product or service.

Working remotely

Working on a project remotely might make you feel lonely for a variety of reasons:

  • You are not collaborating with others to achieve a common objective.
  • They are physically lonely at work.
  • At the end of the day, you’re lonely.

Because you don’t have any coworkers, you won’t get any support or inspiration, which you would normally obtain by investing in a project with others. You will typically be alone during the day if you work from home. Coworking may be of assistance in this situation. It’s weird, but when you’re surrounded by people, you feel more motivated, even if they don’t contribute in your job in any manner! When it comes to inspiration, you’ll need as much as you can get.

The wheel does not need to be reinvented.

Devotees of the game development industry, especially those with programming backgrounds, are often tempted to start from the bottom up. Someone dislikes the current game engines or thinks it will be simpler to work with something they have created. However, any existing library is preferable than developing anything from scratch, even if it might be daunting.

It would take a developer years to construct all the capabilities available in engines like Unity and Unreal. In order to get started, you’ll need to become familiar with the user interface, as well as the documentation.

The End-User Experience

One of the most challenging jobs that creators have is getting their game noticed. In reality, good games are frequently overlooked while poor games receive a greater number of downloads.

It all comes down to who has used the most effective marketing techniques. You can do so by following these guidelines:

  • At least for the first several months, make the app free.
  • Optimize your app store
  • Make it available on third-party app shops such as Amazon and GetJar.
  • Submit it to larger websites or blogs.
  • Interact with influencers on a variety of social media channels.

Development, production, and marketing

The aim, we can all agree, is to make amazing games. However, in order to accomplish so, you’ll need to devote time to forming a firm and assembling a team, as well as time to securing finance, public relations, and a variety of other tasks unrelated to game creation. It’s really tough to decide how to allocate the team’s resources between game development and everything else. To maintain momentum, you must attempt to keep certain individuals completely engaged in the development process at all times. Furthermore, you must plan things flexibly and never waste time on something that is too far in the future (unless we are discussing funding!).

Understanding social media is challenging, and the only way to learn is via trial and error. It’s the same with Twitch broadcasters, YouTube influencers, and other Twitch users: how do you contact them and attract them? You may research on your own and try to advertise your product, but if you don’t have any experience in this field, the best option is to pay professionals to do it for you.

Dealing with Security Concerns

The majority of applications demand users to supply information on a regular basis. As a result, the developers bear sole responsibility for the security of this information and data. Encrypted techniques can help prevent unwanted access in this situation. As a result, in the event that the device is lost or damaged, the information of users will be protected. Always keep in mind that your software or game will never be famous if it lacks comprehensive security. Furthermore, the loss of user data might harm the company’s reputation.


Developing a game is not an easy task and requires a lot of time, money and patience. The support of a trusted app development team, whether for marketing purposes or bug fixing, can dramatically improve your gaming app.

You may not face the challenges of a game developer if you decide to hire an outsourcing company that will handle all the difficult tasks for you.

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I write about technology, marketing and digital tips. In the past I've worked with Digital Tech, Tirupati Trip. You can reach me at

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