How List Verification Can Improve Email Deliverability

Email Deliverability

Email deliverability is one of the most important factors for any business. It can make or break a campaign, especially when it comes to building customer loyalty and keeping customers engaged.

In order to improve email deliverability, marketers need to consider several factors such as:

– The amount of spam complaints

– The number of bounced emails

– The number of unsubscribe requests

– The number of spam complaints

– And the number of hard bounces.

List verification is an important part of any email marketing campaign. It helps to ensure a high deliverability rate by eliminating invalid or inactive email addresses from your mailing list. This can save you time and money on future campaigns by ensuring that you are only reaching people who have opted-in to receive your messages.

Always use a bulk email verification service that offers a comprehensive, all-in-one email verification platform that will clean and verify your lists, and let you build and optimize effective email campaigns

A good list verification depends on how the following issues are handled:

Invalid Contacts

Invalid contacts are email addresses that have been entered incorrectly or that don’t exist. They can be a result of typos, wrong email formats, or invalid domains. Invalid contacts are a major obstacle for email marketing campaigns and are often the reason for high bounce rates.

Verifying your lists helps you avoid sending to invalid or inactive email addresses, which can result in higher deliverability rates.

Spam traps & Abuse Emails

Spam traps are intended to capture spammers and they are not registered to any actual person. If you email a spam trap, you will damage your reputation.

Whilst it is not possible to locate all spam traps, some can be found. It is advisable to utilize an email verification service like ‘My Email Verifier’ to establish if there are any on your list. After you have validated your list, remove any dubious contacts. This will enable you to develop a more reliable database and increase the chance of getting in touch with your target audience.

Abuse emails are from those who habitually mark emails as spam. A good email verification service can help you identify these emails, allowing you to remove them from your list. Additionally, with the right tool, you can keep abuse emails from making it onto your list in the first place. With a reliable service, the abuse emails are filtered out automatically, which protects your messages from being marked as spam and safeguards your sender reputation.

Role-based Emails

A role-based email is an email that is sent to a specific person based on their job title. These are addresses that begin with contact@, info@ or sales@. For example, if a person’s job title is “sales representative,” they will receive emails from the company’s sales team email address.

These emails are less personal and can come off as spam. They also make it difficult to keep track of who has read the email and who hasn’t because there are so many people receiving them.

Keep the tips and information here in mind if you want to improve your email marketing efforts.

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I write about technology, marketing and digital tips. In the past I've worked with Digital Tech, Tirupati Trip. You can reach me at

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