Get an efficient crisis communication platform for oil and gas companies 

crisis communication

Oil and natural gas -what they have in common? The facilities that handle these compounds rely upon mission critical communications for three things essential – to enable smooth transportation or supply of these materials safely, ensure proper storage and allow for emergency communications to avoid incidents that may come up. Simply put, these sensitive facilities need to deploy robust security systems to keep up with their core demands. However, we have different types of critical events- man-made events, industry-level incidents, and natural disasters. 

Different types of threats to oil & natural gas manufacturing facilities 

If we see, terrorist threats are on the rise. Oil and natural gas manufacturing units can be exposed to vulnerabilities due to terrorist attacks. 

Threats like cyclones, floods, and earthquakes can be more intimidating that affect production, supply, and impact human life on a large scale. 

Besides these unprecedented threats, some minor threats and events are also there. For instance, we can talk about IT downtime or system failure. Although it refers to smaller threats, it can turn into major critical IT events unless paid attention to. 

While these incidents can take a toll on these facilities, they also impact business resiliency, pose threats to human lives, and more challenges come up as they hinder proper communication and prevent the allocation of proper resources to handle the situations. 

One more thing which is glaring during critical events at these facilities is staff shortage. 

Impacts of staff shortfalls 

Incidents happen in an unprecedented manner. To be able to combat these events, you need staff strength. Regardless of the robust security systems you use at the premise, it is of no use if your employees are not reachable in times of danger. 

With oil and natural gas facilities, there are still orthodox communication systems that security officers use to communicate with their fellow employees or incident responders. During an emergency, when every second matter, delayed response means losing moments and inviting more risks to your business. As traditional communication systems such as pagers or phones take more manual efforts to establish communications and collaborations, they take much longer to get feedback from the respective staff and eventually make the situation worse. 

Solutions to those threats that hinder your operations 

You need a scalable crisis communication platform with modern and sophisticated technology to combat critical events flexibly. If you look for a solution that provides two-way communication with a large number of people and enables emergency alerting at speed, Zsuite can fit your technology suites to give you cost-effective solutions with emergency notifications, multimodal communication channels, and more. 

Much to your satisfaction, Zsuite features on-call schedules, which means when an incident occurs, you can reach the right person to fill the spot which is made vacant with a sudden situation. The automated notification will escalate until an acknowledgment is received via a two-way communication channel. Therefore, you can avoid staff shortage when it most needs. 

On the other hand, using multiple channels, you can enjoy more flexibility by sending critical messages on the devices that your employees use. 

Zsuite scales no matter how big or small impacts critical events unleash upon the oil and natural gas manufacturing units. To take note of its extended capabilities, Zsuite can handle any kind of critical event at any vertical. So, business resilience is never a challenge. 

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I write about technology, marketing and digital tips. In the past I've worked with Digital Tech, Tirupati Trip. You can reach me at

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