Social Media is here to stay, so why not harness it to your advantage?
It is absolutely essential that 97% of all marketers currently using social network are utilizing social networking as their main source of promotion and only 8% are utilizing social media strictly for sales. Plus, the benefits of social media marketing extend way beyond increasing sales alone. Clearly, there’s a big disconnect between people who are initially seeing the advantages of social network marketing and those just struggling to get started.
Social media allows you to interact with your target audience in a more direct, personal way than any other medium. You are able to instantly respond to their questions, post videos and articles and reply directly to their posts or comments. This kind of personal interaction immediately puts you in the ‘friend’ or ‘follow’ list of most followers, and as such will increase your overall visibility across a variety of networks, not just your own but those of your competitors. Once you’re established within your niche, you can then use Social Media Marketing to further boost your brand and reputation. As your following grows, you’ll be seen as an authority within your field, which will lead to increased sales and of course more profit!
However, before we move on, I want to discuss a critical issue that a lot of people overlook: conversion. Conversions are the number of people who purchase a product or service after visiting your website. Social media marketing is one of the most effective methods of driving targeted traffic directly to your site. However, the problem is that most people simply click off when they come to your site. It’s important to understand that traffic isn’t everything-it doesn’t even matter how many visitors you have, if they don’t convert into sales and/or sign-ups. Therefore, learning how to convert traffic into profits is of paramount importance to any online business that intends to grow and expand.
Social media marketing allows you to connect with your audience in a completely unique way, which is why it’s so popular. You can easily get started by sharing information about your company, products or services with your social network. If your content is helpful and relevant, your followers will begin to trust you will soon get noticed by those interested in what you have to say. As more people get involved, traffic and conversions will skyrocket, resulting in a noticeable rise in your site’s popularity and overall visibility.
In addition to building a large network of followers, you can also take advantage of the wide range of advertising tools offered by Social Media Marketing. Many businesses these days are taking advantage of the power of advertising on the Internet and Social Media Marketing provides them with an easy, inexpensive option to advertise their products and services. Social Media Marketing allows for highly customized ads that target specific demographics, allowing you to target ads to those who would be most interested in what you have to offer. Ads can be tailored to specific cities, states or even countries, allowing you to reach those without internet access who may be unable to see your ads in their spam filters.
When you utilize Social Media Marketing to increase your exposure and your conversions, you can significantly increase the money you make with each sale. Many businesses today are using Social Media Marketing to market their company. This is because using this type of marketing allows them to create brand recognition within their chosen industry and reach an ever-expanding audience. It’s important to remember when marketing that you must have a product that is worth selling. If you are only making sales off of generic or freebie offers, you won’t have very much success online.
When you start your journey in learning how to get started with marketing online, you can benefit greatly from one marketing management platform that is considered to be the most effective. This management platform allows you to market your business for free, while getting results that will drastically increase your conversion rates and marketability. With just one marketing management platform, you can become a successful online marketer and gain the results you want. You can use your personal blog, create a profile on one of the many social media sites or even hire professionals to help you market your business.
Another benefit of Marketing online is that the costs are dramatically lower than traditional media. There are no production costs or advertising costs that are included with using Social Media. You will not have to pay for a television or billboard ad. This gives you more flexibility in reaching a targeted audience and in creating brand awareness for your business that traditional media simply cannot do. The internet allows you to advertise for free with no strings attached, which is the main benefit of using this form of marketing. With all the benefits of Social Media Marketing, it is hard to imagine why anyone would go any other way.