How Social Media Marketing Helps Your Business Increase Profits
Social media is the talk of the town and the experts are telling you how to leverage it to promote your business. The magic is in the details – the more you can focus on the minutiae the better. The old “Bum Marketing” strategy of creating a flurry of email campaigns and sending a mass message to everyone you think might be interested in your product or service is out. In a nutshell, social media is all about getting your brand out there in front of the people who already want what you’re offering. Done right, it’s an awesome opportunity to reach thousands of potential customers at one time.
The best part about social media is that the rules change quickly. In the past it took months before changes were made, but now if you want to get featured on Facebook, you can do it in hours. You have to be willing to put in the work and learn new strategies because the world of social media is constantly changing. Every day a new “trend” is born. And as a result, your business needs to stay up to date with all the emerging trends or risk being left behind.
Here are some examples of what you need to know now. Facebook now allows videos and images. If you haven’t figured it out already, this opens up a whole new door for video marketing. You can shoot an amazing video related to your product or service and upload it to YouTube or Facebook immediately. This strategy can drive a lot of targeted traffic to your site – especially if your video is good.
Twitter now lets you post links to your articles and blogs. So you can submit links to your articles, blog entries and videos and have them syndicated throughout the social media networks. Link building is a powerful social media strategy that can help you gain exposure.
YouTube is starting to feel like an editor at large and doesn’t seem to be friendly to smaller businesses any longer. However, small businesses can still use video marketing to generate free traffic. You need a reasonably priced video camera or camcorder and a bit of computer savvy to make a nice quality video.
MySpace has finally addressed the spam issue somewhat but is no longer the social media site it once was. Social media marketers can use this site as a forum to market their business. Everyone is required to have an account with MySpace and create an account for their business before they can post content. This site is still very popular and valuable for promoting your local business.
LinkedIn has become another excellent choice for social media marketing help. It is like having your business consultant in your corner. The only difference is that you don’t pay them to do anything but they do work on your behalf. They have connections across the industry that they can use to help you gain visibility. It is definitely worth considering.
Twitter is one more place where social media marketing help can be sought. You will need to have a profile that is updated regularly. This is a place were clients and customers alike are looking for updates. You could also utilize a blog or YouTube for sharing information about your products. Social media is all about getting the word out about your company and business. You could definitely gain a lot of attention with the right techniques for using social media.
There are other ways to find social media marketing help than simply searching for a company that provides this type of help. There are consultants and experts that will analyze your current marketing practices. They will help you devise new strategies and test different advertising avenues.
It is important to hire a consultant because they can help your business generate more sales. With the right advice, you can attract more customers without having to spend a lot of money to advertise your business. A good social consultant can give you tips for using social media wisely, such as what kind of content to post, when it should be posted, and how to keep the content fresh and interesting.
How social media marketing help your business increase profits is not a question to be overlooked. The more traffic you have coming to your site, the more sales you will make. Social media allows your business to be found by those who are interested in what you have to offer. If you have not yet joined the growing number of businesses that have taken advantage of the power of the internet, it is time that you do something about that. Today, there are a variety of options available to you, so take advantage of them and start attracting more customers today.