Monetizing Instagram is possible, but for this you have to have some things done beforehand to succeed on Instagram and for your account to work like a professional account .
If you already have a community on Instagram that you trust and are loyal to, publish regularly and with quality in the feed, publish interesting and relevant stories, it may be time to monetize Instagram .
Tips for monetizing Instagram
1- Reasons to monetize on Instagram
So, the first thing you have to think about is what you want to monetize (an event, an action with an influencer, an online course, a face-to-face course, etc. whatever).
You have had to previously test if what you offer is in sufficient demand so that you can safely monetize it.
Think that you are not going to sell your product or service as such, but that you have to create enough need on Instagram, appealing to emotions and benefits that what you offer has, so that people trust what you propose and buy.
For example, the continuous changes of the algorithm on Instagram disenchants people, businesses, since they see their reach and engagement decrease, and they do not know why.
Perhaps, it is time to launch your idea of doing a face-to-face course on how the Instagram algorithm really works, as far as they make it clear, and teach those who have a need, and invite them to discover the secrets of the Instagram algorithm .
If you are the first to talk about it, you adjust to that need and cover the available space that no one else covers until now.
2- Listen to your followers
To monetize Instagram, your Instagram account, you have to listen to your community.
What questions are people asking about what you want to monetize? What demand do you detect? Find what they are looking for, and offer the solution in the format you want, for example our face-to-face course.
If you detect several recurring topics in your searches, write them down, and find how to solve those questions with the appropriate answers, in a quality format, in a direct and useful way for the demanding public.
So you can monetize your Instagram account , because you have detected that need, and you are the first to offer a real solution to that problem.
Of course, you can monetize Instagram . You already have two steps done, let’s go to the next one
Sometimes the questions are not sought, but must be asked.
Ask your community on Instagram constantly, once you already have a certain number of real followers, and make them share your concerns, doubts and proposals.
If you ask questions about Instagram and its algorithm, which worries businesses, what problems do they have in achieving more interaction with their publications on Instagram , all that information later helps me to offer a face-to-face course tailored to those first-detected needs hand.
3- Test your idea to monetize Instagram
Thus, you can test your idea of monetizing your Instagram account in several ways, for example:
3a- Offer something for free
But not something big, but something small, but of enough value that your community wants to know more about what you propose, and then pay for it.
3b- Variable prices
Link the price of what you offer, in this case the face-to-face course on monetizing Instagram, over time.
That is, it is cheaper at minute zero and one and, as the days go by, it is more expensive.
Be careful, this works when you already have a certain reputation and trust you before launching the proposal.
So, look at how many music festivals sell tickets at a bargain price in the beginning, before even announcing an artist on the lineup for next year.
3c- Beta Tester
Thus, the first edition launches the proposal in a more provisional way, subject to improvements, by collecting information from each follower who buys the product or service you offer.
In exchange, that first edition of our face-to-face course, for example, can have a succulent discount in exchange for those improvements in future editions.
4- They buy on your website
You already have your Instagram account full, the followers active and receptive to what you offer them.
Well now you have to make it happen on your website. Be careful, with Instagram shopping , for certain types of products, you can already sell on Instagram, and soon in Spain until you pay the transaction there directly, without going to the web.
To sell on the web, you have to be clear about your sales funnel , design it correctly, so that the real interest of your community translates into sales.
5- Follow-up of the promotion
Finally, the promotion to monetize Instagram is launched, you have to follow it up.
You have to tell it with a storytelling of the before, during and after.
Create expectation, accompany live or recorded videos with more information, provide testimonials, relevant interviews, email marketing campaigns, etc.
Everything to reinforce and remember the interest of your community in what you offer, and keep it alive over time.